At The Diamondback, we just finished up our second Thursday night setting up a featured multimedia presentation to present our coverage of the Terrapins women’s basketball team. The Terps are in the Final Four — they’ll play Notre Dame on Sunday night for with a trip to the national title game at stake.
And The Diamondback is all over the coverage. We’re paying to send a reporter and a photographer to Nashville, Tenn. We sent the same people to cover the games last week in Louisville, Ky. We’re center-piecing women’s basketball stories on the front page just about everyday and designing unique packages for the coverage to go online. And it all feels right.
There’s no doubt that we promote our men’s basketball coverage more than our women’s basketball coverage for most of the season. Our analytics suggested that more people read men’s basketball stories, and then men’s team draws more fans to most games, so it only makes sense that we promote the coverage. But when the women’s team is reached the Final Four we gave it the treatment it deserved. This is a big deal, and we’re going to treat it as such.
Would things be different if the men’s team was in the Final Four? To be honest, the answer is yes. Men’s basketball attracts more attention from fans and readers and we’d push our coverage even more than we are now. But women’s sports are growing in popularity and we’re paying attention to the women’s team too. Why else would we have made their victory over Louisville our center piece story on Tuesday and then another picture of women’s hoops players are centerpiece on Thursday?
We’re covering the team as if they are a huge deal. Because they are, without qualification.
Check out our coverage: http://www.diamondbackonline.com/sports/women_basketball/article_80857b6e-baa2-11e3-8983-001a4bcf6878.html